Which attribute emphasizes ethics and honesty within DECA?

Integrity is the attribute that emphasizes ethics and honesty within DECA. In the context of DECA, which is an organization focused on preparing emerging leaders and entrepreneurs in marketing, finance, hospitality, and management, integrity is fundamental to fostering a culture of trust and accountability. This attribute encourages members to uphold high ethical standards in their interactions and decisions, which is essential in business and leadership contexts. By emphasizing integrity, DECA promotes responsible behavior, transparency, and a commitment to doing what is right, which are crucial for building a positive reputation and sustaining long-term success in any professional field.